Sony Pictures Animation has released the teaser trailer at next year’s upcoming movie ‘The Emoji Movie’.

What was Sony thinking? This teaser trailer was hard to watch as the trailer gives the Meh emoji the spotlight, speaking of the movie with¬†little to no enthusiasm. Why couldn’t they sell the trailer with the Gene¬†emoji instead as he has been super happy in the movie’s images they released a couple of months ago?! This trailer gives me the impression that this film is going to just be “meh”, and that’s not a good way to advertise a movie that you want to be the next big thing, especially when Sony Pictures Animation won the film rights based on the emojis. Here’s hoping the next trailer’s better, because this essentially “announcement” trailer is :|.

‘The Emoji Movie’ debuts in theatres on August 4th, 2017.

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